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Mobimedia International signs agreement to provide music streaming technology to Idea Cellular

27 October 2016 (Mumbai): Mobimedia International has signed a groundbreaking agreement with Idea Cellular to provide a fully managed music streaming solution to India’s third largest telecommunications carrier.



Mobimedia International’s rapid expansion across South East Asia has seen the company enter Myanmar, Bangladesh and Sri Lanka in 2016 alone, bringing its footprint to 33 markets globally. The digital entertainment and technology company has honed its expertise delivering revenue accretive solutions to carriers in developing and emerging markets, making it the ideal partner for Idea Cellular’s first foray into music streaming.

With revenue in excess of $5 billion; a market share of nearly 18.2% (as on Q4FY15); and a subscriber base of over 165 million, Idea Cellular is one of the top three mobile operators in the Indian market and the sixth largest operator in the world.

Mobimedia International will provide a fully integrated approach to Idea Cellular including app and UX development; technical integration; brand and marketing; monetisation and billing; big data insights; real-time aggregation and content management. The services will be housed under the umbrella of Idea Cellular’s existing brand architecture and will be the first of the Mobimedia product range being delivered to the Indian market, preceding social app Matchstix, as well as virtual reality & video-on-demand application, Vuer.

The partnership marks Mobimedia International’s entry into India, with David van Herwaarde, CEO commenting, “Mobimedia International’s mission is to help carriers deliver captivating content and marketing campaigns to connect people and brands. With Idea Cellular, we have a world-class partner with whom we can deliver on that promise to a base in excess of 165 million subscribers, in the world’s most competitive market.”

Idea Cellular is due to launch its music streaming service by the end of 2016.

For more information, contact Mobimedia International at media@mobimedia.com.au.

About Mobimedia International

We’re a team of technology, creative and consumer experts with a mission to help carriers deliver captivating content and campaigns to millions of mobile customers around the globe.

We’ve partnered with large and small corporations, international and local, developing technology and content that maximises return on network investment for telecommunications carriers, and connects people to a purpose for brands.

We entertain, engage, inform and innovate through mobile. Whether it’s accelerating revenue through non-smartphone services, increasing engagement with competitions, games and streaming services or bespoke m-commerce platforms, we’re here to help telecommunication carriers increase their share of screen time in the global mobile market.

With offices in Australia, Pacific, Cambodia, Myanmar, India, Bangladesh, Sri Lanka, Senegal, Bolivia and Singapore, our team has partnered with telecommunication carriers, NGOs, broadcasters and sovereign governments to optimise revenue, build brands, improve health, stream content and engage vast audiences across the globe.