mJams partners with Coca-Cola for Moments Together concert in Mandalay
Monday 17th October 2016 (Yangon): mJams – Myanmar’s most popular music streaming app – has launched a ground-breaking partnership with Coca-Cola for Myanmar’s Thadingyut festival.
Following five successful months of delivering Myanmar’s best range of Myanmar and international music, mJams has partnered with Coca-Cola for its annual Thadingyut campaign, which commenced on Wednesday the 5th of October 2016. The agreement covers in-app, digital and activation and has given users a taste of the Coca-Cola Thadingyut campaign from the moment the partnership kicked off.
Following on from last year’s success, the Coca-Cola Myanmar campaign focuses on reinforcing Thadingyut’s essence of sharing and togetherness by engaging with people to taste the feeling of love and giving while bonding with friends and family. The campaign – which is already underway – includes limited edition honorable gift packaging, a Thadingyut television commercial, an original Coca-Cola Thadingyut song entitled “Together” featuring Aung Htet, social media activities, and a Coca-Cola Moments Together concert at Mandalay’s Mandalar Thiri Stadium, which took place on Saturday 15 October.
To amplify the campaign and gain maximum engagement for both Coca-Cola and mJams brand fans, the unique partnership brings music – both live and in-app – to users over the course of the campaign. To commence, all ticket-holders for the Moments Together concert in Mandalay were given seven days’ free VIP access to mJams for the duration of the campaign. Once in mJams, the users will be able to stream songs specifically curated for the campaign, including “Together” featuring Aung Htet, from one of four Jamming Channels and Playlists compiled by the mJams’ expert content team. At the concert itself, Coca-Cola hosted mJams’ rising stars Mi Sandi, Chan Chan, Amera Hpone and Ah Moon on stage as they join six more artists for an evening concert. mJams also had a promotional presence at the event, offering expert tips, gifts and merchandise. For users wanting to re-live the show, or for those unable to make it to Mandalay, mJams will also host a live recording of the Moments Together concert in Mandalay within the app.
“Since re-entering the market, Coca-Cola has become deeply entrenched in the traditions of Myanmar aiming to create more special moments for our customers to share,” said Akira Nopakunkajorn, Coca-Cola Regional Marketing Manager Myanmar. “We at Coca-Cola understand the significance of Thadingyut for the people of Myanmar as an opportunity to reconnect with loved ones, creating memories that last a lifetime and, if even in a small way, we hope to enhance these moments with our unique Thadingyut activities and the support of our partner, mJams.”
Indi Davis, Country Manager for Mobimedia Myanmar, comments, “mJams is very happy to be partnering with the world’s leading beverage brand to bring Thadingyut to life. There are few countries where music doesn’t have significant cultural meaning when it comes to family and friends gathering, and Myanmar is no exception. We believe mJams will enhance the Coca-Cola Thadingyut campaign and we’re looking forward to working together in the future.”
The Coca-Cola Moments Together concert took place at Mandalar Thiri Stadium in Mandalay on 15 October. Further information can be found on the Coca-Cola Facebook page at www.facebook.com/CocaColaMyanmar.
For more information on mJams, please contact Indi Davis, Country Manager, Myanmar, on firstname.lastname@example.org.
mJams is Myanmar’s most popular music streaming application and the smart way to listen to music, with thousands of International and Myanmar artists, songs and albums curated specifically for optimal user enjoyment.
mJams offers a unique curated experience, featuring specifically organised content to deliver what users want to hear most, directly to their smartphone. mJams always features the hottest international artists with exclusive content licenses from Universal Music Group, as well as Sony and Warner Music - bringing artists such as Justin Bieber, Katy Perry, Taylor Swift and Beyonce to eager users in Myanmar for the first time.
mJams is available both as a Daily (90Ks) and Weekly (630Ks) service.
To download mJams users can find the app at the following links:
Android on the Google Play Store http://bit.ly/1otDMq7
iOS on the App Store http://bit.ly/mjamsiosmmr
Mobimedia International is a digital entertainment and technology business that is trusted by telecommunications carriers in over 40 countries to deliver world-class entertaining and revenue accretive products.
Mobimedia partners with carriers, governments, NGOs and brands to engage with loyal customers on a daily basis by providing access to gaming, social media, ecommerce, music, video, movies, health and much more. Mobimedia is made up of technology, creative, and consumer experts with a mission to help carriers deliver captivating content and marketing campaigns to connect people and brands.
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo,visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.