• Mobimedia

Banglalink Continues to Enhance Mobile Content Offering, following Successful Launch of mJams Music

Banglalink, one of the leading digital communications service providers, has struck a strategic agreement with digital consumer technology company Mobi Media International to launch a full suite of mobile consumer services across its large footprint throughout Bangladesh. The agreement follows the two companies’ successful collaboration in launching the mJams Music Streaming app to the Bangladesh market this August.

Banglalink has adopted a very aggressive strategy in providing its subscribers with world class data products where platforms like Mobimedia International will play as a key asset in this strategy with its tried and tested music, movie, social and downloadable platforms supplied across the world.

With this collaboration between mobimedia & Banglalink, all Banglalink subscribers will be able to subscribe to mJams music streaming app by using their Banglalink phone numbers and using their recharge credit to purchase a daily subscription for just 2tk.

The mJams music streaming app provides a convenient and high-quality way for customers to enjoy the latest local and international music directly from their handset. With just a smartphone, customers can access any song from mJams’ library of music and playlists and, by deploying the service over Banglalink’s world-class mobile data networks; the mJams app delivers an incredible listening experience.

With real time data aggregation, mJams’ content is constantly optimized to reflect the trends and tastes of its users, creating a nationwide database of the most popular music.

David van Herwaarde, CEO, Mobimedia International, said: “We are proud to be working with Banglalink in Bangladesh, having launched mJams in-market in May, and look forward to continuing our work together as we grow the presence of our services in the Bangladesh. Banglalink’s superior networks and excellent customer experience ensures that innovative applications receive the support they need to thrive.”

Ziaul Hoque Sikder, Head of Content, Banglalink, said, “We are focusing on being a digital service provider thus we want to come out from the conventional way of entertainment and introduce a digitally advanced medium of entertainment. That is why we have come up with this concept of mJams Music Streaming App. We are happy to launch this with Mobimedia International to expand the reach of this app into fast-growing digital market.”

Mobimedia International has music content agreements with some of the biggest providers in the world, including Universal Music, Sony Music, Warner Music Group as well as a fast growing list of local content labels.

mJams is Asia’s fastest-growing music streaming application, and the collaboration with Banglalink provides an important opportunity for Mobimedia International to expand the reach of its services into fast-growing Southeast Asian Markets.

In addition to strategic launches of the mJams service, other Mobimedia International products in the roll out pipeline include other highly successful video on demand services, social and chat Apps, a mobile game platform, e-commerce and loyalty Apps, as well as its managed storefront and App Store solutions.

About Banglalink:

Banglalink, one the leading digital communication service providers in Bangladesh with over 31.7 million subscribers, and a subsidiary of Netherlands based VimpelCom Ltd.

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