FRIEND FINDER APP.
For operators, the value of mSocial lies in the increased revenues to be captured through the rising use of data services and customer loyalty that stems from continued app usage. But these streams will only pay off if operators can acquire and recognise customers most likely to user their phones to download mobile apps.
The key is to maintain and strengthen relations with this customer, who will eventually value app access as an essential part in choosing which operator to give their business to. Put simply, every operator needs to development a robust strategy incorporating mobile apps into its offering.